Colorado, led by Deion Sanders, has a unique way to promote their players' social media profiles. And that's by putting the players' social media handles on the back of their jerseys during practice.
Would you rock a jersey with the player's social media handle on the back? 🤔pic.twitter.com/35S4gK6tHk
— WagerWire (@WagerWire) August 1, 2024
Well, I do have to admit this is a unique way to do it. I know a lot of people are going to be turned off by this because there are a lot of grumpy people who think that social media and promoting it is stupid. But let's remember these players have NIL deals, and they also make money from their social media and this is just a great way for them to continue to grow their personal brand. Sure, so many people hate that word "personal brand"; but the truth is that it exists, and it's time we embraced it.