— New York Post (@nypost) January 19, 2020
Source – It’ll be the kingpin of beers. Jailed drug lord Joaquin “El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her pint-sized father.
The new brew, which is awaiting approval from the Mexican government to go to market, is part of the “El Chapo 701” brand run by El Chapo’s daughter Alejandrina Guzman Salazar.
The name is a reference to El Chapo’s position on Forbes’ 2009 richest people list — back when he had a reputed net worth of $1 billion.
A 12-ounce bottle of his namesake beer, dubbed El Chapo Mexican Lager, is expected to fetch 70.10 pesos — around $3.75 in the states, USA Today reported.
The daughter debuted the beer at a ritzy trade show in Guadalajara last week, the news outlet said.
It was unclear whether the lager would pair well with El Chapo’s reputed favorite meal — his mother’s homemade enchiladas — which she sought to bring to him while he was in federal lockup last year.
El Chapo daughter keeping The El Chapo name alive! Talk about entrepreneurship. I mean how many of us are going to line up to buy this $3.75 (great price) beer. We all are going to drink it, get drunk and completely forget the man is responsible for 12,000 murders. That’s because we seem (whether we admit it or not) to love stories about people like El Chapo and we glorify it and we will drink the beer and enjoy it. So cheers to that.